or [tuesday, december 13 . CBS Dominates the Week in Viewers and Key Demographics [12/13/05 - 12:00 AM] . Whos watching? MSNBC ranked third (behind Fox News and ESPN) with 1.54 million primetime viewers and CNN averaging 1.11 million primetime viewers ranked sixth. Among regular Rachel Maddow viewers, 57% are 50 or older and 25% are at least 65. Audiences for several other news outlets, including NPR (33% all four correct), the Daily Show (32%), Hardball (32%) and the New York Times (31%) fared nearly as well. In 2022 CBS News is expected to revamp CBSN, a streaming service they launched in 2015. Drama, Crime and Mystery. Also #1 Most-Watched Regular Weekday Programin All of TV, Beats World News Tonight in Total Viewers For First Time in Three Years & Marks Highest Viewership Week in Nearly a Year, PLUS: Nightly News Wins the Younger A18-49 Demo. "Frankly, the news agenda is hardly more positive in 2021, with crime, border problems, inflation, and COVID variants needing to be covered. About half (51%) have family incomes of less than $30,000, while three-in-ten have $30,000-$74,999 incomes. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. Dec. 1, 2021 NBC Nightly News with Lester Holt is the #1 most-watched evening newscast in total viewers and A18-49, overtaking ABCs World News Tonight, and is the #1-most watched weekday program (excluding sports, syndication & specials) in all of television for the week of Nov. 22, 2021, according to Nielsen Media Research data. NBC News - Kevin Collier. It is a subsidiary of The Pew Charitable Trusts. Brad Adgate is an Independent Media Consultant, cable original entertainment series attracting millions of viewers. Business Solutions including all features. The two networks averaged 8.057 million total viewers during primetime coverage (10-11:15 p.m. Brian Flood is a media reporter for Fox News Digital. to incorporate the statistic into your presentation at any time. MSNBC had a particularly hard time attracting viewers from the advertiser-coveted demographic of adults aged 25-54, with its top show in the category, "The Rachel Maddow Show," finishing No. October 31, 2018. Just 29% of all Americans are college graduates. (+1) 202-419-4372 | Media Inquiries. Say Alexa, enable the Pew Research Center flash briefing, 1615 L St. NW, Suite 800Washington, DC 20036USA Costas has plenty of juice at NBC. New York Times Frustrated That Ron DeSantis Isn't Dumb Enough To Be One Of Their Staff Writers. Typically, interest in NBCs multi-billion dollar investment sends viewers flocking to the network for feel-good stories and on-location reporting ahead of the games. In 2011, FX was a Fox-owned cable network. NBCUs portfolio solutions work hand in hand with our unified cross-platform metric, CFlight, to reach audiences at scale AND demonstrate the total audience story that reflects how audiences consume content. Discovery, Inc.: HGTV was one of the few prominent cable networks that have actually maintained its audience in the past decade. Ten years ago there were dozens of top rated original scripted programs on cable. In 2011 TNT had top rated dramas as The Closer, Rizzoli & Isles and Leverage. MATT LAUER BREAKS SILENCE ON RAPE ACCUSATION: READ HIS LETTER HERE. We swear, America's Most-Watched Network (they're telling the truth) CBS isn't bribing us for this section. (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). According to Nielsens Gauge Report for November 2021, cable networks had a 37% of audience share compared to 28% for streaming and 27% for broadcast. That audience figure dropped to 1.03 million in 2021, a decline of 36%. Overall, just 14% of the public got all four questions right. Why Doesnt Elon Musk Fund Twitter Until It Turns Around? July 18, 2022. Just 43% of all Americans are 50 and older. NBC was officially the most-watched network in America from 2020-21. Among the public, just 32% are Democrats. Todd also anchored NBC News NOWs special coverage. 13 . (+1) 202-419-4300 | Main The income profiles of all three major cable news network audiences also closely track the general public. Nightlys win during the big Thanksgiving viewership week marks its first total viewers win over ABC in three years, and its highest weekly viewership in nearly a year. "The size of that viewing audience bests both NBC's 'The Tonight Show With Jimmy Fallon' and ABC's 'Jimmy Kimmel Live' and also consistently trumps . Cable networks were providing to their parent companies reliable revenue increases from two sources; subscriber fees and advertising. Despite the loss of eight million subscribers, with the return of live sports, the primetime average audience of ESPN grew in 2021 by 11% compared to 2020 and totaled 1.62 million viewers. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). A majority of Americans (55%) say they trust a few news sources more than others; fewer (42%) say the news media are pretty much the same. These opinions have changed very little since 2004. Since our founding in 1991, we have completed more than 22,000 research projects and interviewed over 10,000,000 Americans across the United States. As a matter of fact, NBC ended 2021 up 9% in total viewers and up 7% in adults 18-49, while CBS was flat in viewers and up 1% in 18-49. , which drew 8.6 million viewers for the holiday week ending November 26. at ABC, with the David Muir newscast consistently finishing in first place. Conclusion. ", Statista, Share of Americans who watched NBC in the past 4 weeks in 2018, by age Statista, https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/ (last visited March 02, 2023), Share of Americans who watched NBC in the past 4 weeks in 2018, by age [Graph], Statista, October 31, 2018. The biggest differences come, not too surprisingly, along party and ideological lines (some viewers may well be hate watching the news on the other side of their political beliefs): These differences become more apparent when looking at how viewers stand on key issues. During its four nights of coverage, NBC News averaged 2.321 million viewers, +16% over CBS News (+313,000). As viewing habits continue to shift across live linear, on demand, and digital, helping marketers reach audiences at scale requires a total audience approach, enabling NBCU and our partners to understand where viewers are consuming across all screens AND to measure that consumption accurately. There is no question that the ideological divide in America is growing and while the audiences of Fox News and MSNBC look the same in some demographic aspects, it is clear that they couldnt be much different based on their politics. At that time many top-tier cable networks were televising original programs attracting millions of viewers each night. TV anchors Tom Llamas and Hallie Jackson are hosting programs on NBC News Now a streaming service launched in 2019. Statista. Sept. 20, 2016 4:15 PM PT. The NBCU portfolio reaches 226 million adults every monththat's 93% of America. Nonetheless, in 2021, Fox News still averaged 2.39 million primetime viewers, an increase of 27% from 2011. About Pew Research Center Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping the world. averaged 3.59 million viewers and a 0.31 rating among adults 18-49 on NBC, down 31 percent in total viewers . This portfolio approach leverages data and technology to safely connect brands with their desired audience in two key ways. (October 31, 2018). Its kind of like the equivalent of a preseason NFL game. More than half of the regular readers of the Wall Street Journal (56%), New York Times (56%) and news magazines (53%) also are college graduates. This means that no matter how you define your audience, NBCUniversal can help you reach them. Most news audiences, however, scored substantially better than the public. Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. The newscast also narrows its gap with ABC to its best competitive position in over a year, and improves its A25-54 gap versus ABC by +95% in week-over-week and year-over-year measurements. it'll be some time before there's a sense of what its audience averages and demographics will settle into . . Learn more about how Statista can support your business. With AI and custom creative solutions, we can help you drive a deeper connection between your brand and our fans. The family still has majority voting shareholders of the parent company Viacom CBS Inc. This never happened. The "NBC Nightly News" lost 700,000 viewers last week Lester Holt's first subbing for the disgraced Brian Williams. "After a bruising 2020 election year and the depressing coverage of COVID, it is no wonder that viewers don't want to start their day with news shows, even with the chatty features sprinkled in," McCall told Fox News. Per Nielsens data, the primetime averages throughout the TV season for the Big Four networks in the key, ages 18-49 demographic tied ABC and CBS together with a 0.8 rating, Fox with a 0.9, and NBC up top with a 1.0. The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . But the real meat of H.R. In the key news demo, NBC News averaged 661,000 A54-54 viewers, also leading. 19. For the most part, regular news audiences are more likely than the public to say they trust a few news sources more than others. Also, since 2011, TLC has emerged as a top-tier cable network audience averaging 1.03 million primetime viewers in 2021, an increase from 2011. According to Ampere Analytics, programming investment for OTT reached nearly $50 billion in 2021 with continued growth anticipated. Mutual Fund and ETF data provided by Refinitiv Lipper. Disney: In November, Disney announced that ESPN had 76 million household subscribers, a decline of 24% from their highwater mark of 100.1 households in 2011. nbcnews.com's audience is 61.26% male and 38.74% female. The audience delivery has since dropped by 71% and averaged 423,000 viewers in 2021. August 10, 2021 2:48pm. News networks saw a significant drop in viewership in 2021, according to Nielsen data, after many networks drew bigger audiences the previous year amid the COVID-19 pandemic and 2020 pres The week gave NBC its highest-rated week of 2021, and Nightly News took the title for the most-watched weekday program in all of television for the week (not counting sports, syndication and specials). Then you can access your favorite statistics via the star in the header. Chart. ABCs "Good Morning America" is also down nine percent but has averaged 3.4 million to edge "Today" for the most-watched morning show. Not surprisingly, many top-tier cable networks have reported double-digit declines in primetime audience delivery since 2011. [08/26/11 - 09: . For comparisons: Season nine of The Blacklist on NBC averaged a 0.29 rating in the 18-49 demographic and 2.97 million viewers. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. NBC's "Today" has finished the 2015-16 TV season as the No. Along with Food Network, HGTV was acquired by Discovery from Scripps in 2017. "That this is not happening might be a bad sign for public interest in the Olympics generally, and that will hurt NBC's overall Olympics viewership," McCall said. Some Democrats are already uneasy with more wide-ranging reforms, especially in states like New Jersey with a heavy industry presence. In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. "The five most-watched World Series aired in the five-year period between 1978 and 1982," said Brad Adgate of Horizon Media. Well, our most recent NBC News poll sheds some light on those question, with the survey finding that 69 percent of all adults say theyve already been vaccinated, versus 13 percent saying they wont get vaccinated under any circumstance. The percentage is down substantially from 2010, when 70% knew the Democrats controlled the House. Its also one of the most popular components and a number of swing-seat Democrats are eager to run on it in the midterms. Powered and implemented by FactSet Digital Solutions. Variety and the Flying V logos are trademarks of Variety Media, LLC. Market data provided by Factset. In 2011, the Disney Channel ranked second among all cable networks averaging 2.65 million viewers in primetime. NPR's audience also is relatively well educated (54% are college graduates). Wall Street is now looking for revenue growth from streaming video. Ten years later AMCs audience delivery dropped by 57% to 504,000 viewers. Other high earners include readers of the Wall Street Journal and New York Times38% of each group has a family income of at least $75,000and Daily Show and Maddow viewers (37% each). ABC ended up with 4.307 million, while Fox placed last with 3.558 million. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Other top tier cable networks owned by Comcast have also reported a significant loss in primetime viewing over the past decade. As of January 2016, NBC News reaches "more than 58 million unique visitors who generate more than 1.2 billion page views and 140 million online video streams each month," according to its website. Benson and her NYPD squad fight for justice in cases ripped straight from the headlines. So whos been vaccinated in the United States? They range from late 50s to late 40s. By contrast, Sunday's final round of the PGA Tour 's Honda Classic averaged 2.38 million viewers on NBC. Well be looking at the most pivotal choices Democrats face in their $3.5 trillion budget bill all month at First Read. In 2011, ABC Family Channel (now Freeform) programming, had been anchored by Pretty Little Liars and averaged 1.46 million primetime viewers. NBC operates in just a single market - US market 2. [1] Lauer remained the shows biggest star until he was fired in 2017 at the height of the #MeToo movement, further damaging the shows legacy. The distinction of Most Watched Network is a testament to the depth and quality of our programming, which continues to consistently deliver many of televisions biggest hits, night after night and across all genres, added Susan Rovner, NBCUniversal Television and Streamings Chairman of Entertainment Content. At least four-in-ten regular readers of magazines such as the Economist (46%) or the New Yorker (41%), as well as regular NPR listeners (43%), have family incomes of $75,000 or more. A Duke University report found 11 data brokers agreed to sell information that identified people by issues, including depression, anxiety and bipolar disorder, and often sorted them by demographic information. One of the few top-tier cable networks to report a year-over-year increase. This is a BETA experience. All Rights Reserved. The regular audiences for Sean Hannity, Rush Limbaugh and Bill OReilly continue to be dominated by conservatives: About seven-in-ten or more of each of these audiences describe their political views as conservative, compared with 35% of the general public. 1 network morning show among the 25-to-54 age group that matters most to advertisers. Fox says it will be investing upwards of $300 million on Fox Nation and Fox Weather, both streaming providers. Or it might not. This analysis is my own and does not necessarily reflect the views of NBC, The Wall Street Journal, or Hart Research Associates. By comparison, the regular audiences for both CNN and Fox News are more evenly divided between women and men. Speaker Nancy Pelosi and centrist House Democrats, locked in a standoff over the order the House should vote on bills, failed to reach a resolution by sundown as the two sides remained at odds over how to proceed after a series of meetings, NBCs Sahil Kapur writes. Among the streaming providers that have ramped up their programming budget in 2021 were Disney+, HBO Max, Peacock and Paramount+, the parent companies of these streaming providers also own a number of cable networks. Discovery Regional Sports Networks May File For Chapter 7 Bankruptcy, Accused And Poker Face Forging New - And Old - Broadcast TV Path, Fox News Host Says Network Wont Let Him Cover Dominion Lawsuit, How AI And The Cloud Are Erasing The Borders In Making Movies And TV Shows. . Although the audience decline is significant, the loss of many of other top-tier cable networks was far greater, especially broad-based entertainment networks that face stiffer competition from streaming providers. "Big Brother Thursday" Double Eviction Delivers "Big Brother's" Largest Audience and Highest Adult 25-54 Rating Since 2007 CBS spins the numbers for Thursday, August 25. The ideal entry-level account for individual users. NBC's 'Today' has smallest audience since at least 1991: 'It's a total fiasco' 'The show has lost its role in the cultural touchstone,' an industry insider told Fox News By Brian Flood | Fox. Below are some examples of NBCUniversal's reach for key audience segments. Opinions expressed by Forbes Contributors are their own. Also out-drawing LIV was NBC's . TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. Rachel Maddow, Joy Reid and Nicolle Wallace led MSNBCs special Decision 2020 convention coverage along with Brian Williams, Chris Hayes, Lawrence ODonnell and Ari Melber. "Its a total fiasco," a longtime network news veteran with knowledge of the programs inner workings told Fox News. Ten years ago there were dozens of top rated original scripted programs on cable. Fox News viewers in the 25-54 demographic reached 356 thousand, whilst MSNBC had just 148 thousand. "There are obviously bigger industry trends at play but the show is a non-factor. The U.S. already pays more than twice as much for brand-name prescription drugs as other wealthy countries, according to a RAND study. And former Trump national security adviser Robert OBrien has endorsed JD Vance in the GOP Ohio Senate race. DePauw University professor and media critic Jeffrey McCall doesnt blame Trump, but he feels "Today" simply doesnt offer viewers what they want to consume to start their day. According to Nielsen Media Research data, in total viewers during primetime (10-11:15 p.m. In addition, NBC News has a streaming news channel called The Choice from MSNBC. As a reminder, the audience shares for 30 distinct gender-age groups are displayed for each program below. Per Nielsen's data, the primetime averages throughout the TV season for the Big Four networks in the key, ages 18-49 demographic tied ABC and CBS together with a 0.8 rating, Fox with a 0.9, and. CNN is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. msn back to msn home news Skip To Navigation The CBS Evening News was well behind with a total audience of 5.325 million. Democrats want to use those prices as the standard for private insurers as well, which would lower premiums on employer plans. , Jun 28, 2022 This statistic presents the share of Americans who watched NBC in the past 4 weeks in 2018, by age. Local competition affects the size of NewsHour's audience. In 2021, the network had averaged 705,000 viewers, for a decrease of 24%. 51.5 percent: The share of all Americans who are fully vaccinated, per the CDC. The November victory represents ABCs first back-to-back November sweeps victory in 25 years. Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. Among the public, just 26% have family incomes of $75,000 or more. (Photo by Frazer Harrison/Getty Images for Paramount Network). "Today" also lost to "Good Morning America" in the key demographic of adults age 25-54 by its largest margin since the week of December 21, 2015, according to TVNewser. "The show has lost its role [as a] cultural touchstone," the industry insider added. Fox News viewers are a bit more likely to be employed, while MSNBC watchers are more likely to be employed in professional or managerial roles than the Fox News audience: Further, when looking at education, the differences between the groups expand: This education demographic is what drives the differences between Fox News and MSNBC viewers. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. Regular readers of the New York Times also tend to be younger than average. 363,267,789: The number of vaccine doses administered in the U.S., per the CDC. And while Republicans comprise just 24% of the public, they make up half or more of the regular audiences of these three news outlets. A . Slightly more people (17%) got all four wrong. Among the low points for "Today" over the last decade was the wrenching departure of fan favorite Ann Curry, who was forced out in 2012. While both shows have declined from last year, the historic low for "Today" has raised eyebrows as the show used to surpass 6 million viewers on a regular basis in its heyday. A majority of the public (64%) also continues to prefer to get political news from sources that have no particular political point of view; just 26% prefer news from sources that share their political views. Former NRCC Polling Director Caitlin Reed joins Public Opinion Strategies. Craig Melvin,. Majorities of all news audiences answered this question correctly. Of course, despite cord cutting and more competition there remain far more cable channels available in homes than streaming providers of broadcast networks. Chuck Todd is moderator of "Meet The Press" and NBC News' political director. The days of celebrities relying on network morning shows for promotion are long gone, Americans have more options and "Today" lacks the cultural relevancy it once possessed and rarely makes news as a result. NBC News Digital saw more than 110 million video starts throughout the week, including 28 million video starts on day four. The questions concern which party controls the House of Representatives, the current unemployment rate, the nation that Angela Merkel leads and which presidential candidate favors taxing higher-income Americans. In an era with no shortage of viewing options, the reach and impact of broadcast television is still undeniable, said Frances Berwick, Chairman, Entertainment Networks, NBCUniversal Television and Streaming, in a statement, NBC remains a pillar of strength both within our portfolio as well as the larger television landscape, and were excited about the future as we continue to grow and connect our TV and streaming business.. Story tips can be sent [email protected] on Twitter: @briansflood. Fox News watchers give President Trump a 64% approve-34% disapprove rating, while MSNBC viewers disapprove at a rate of 21% approve-78% disapprove. or redistributed. Many audiences fared somewhat better on this question than the public as a whole, but most regular readers, viewers and listeners did not know this or offered no response. Hannity at 9 PM/ET followed suit in both categories, averaging 2.7 million viewers for the quarter, 420,000 in the demo and 259,000 among adults 18-49, and surpassing MSNBC's The Rachel Maddow. World News did finish the traditional sweeps month of November with a win, delivering an average total audience of 8.249 million viewers, followed by Nightly News (7.142 million viewers) and CBS Evening News (5.201 million viewers), all according to ratings data compiled by Nielsen. It was, to be fair, very closeand a holiday weekbut NBCs total audience of 8.578 million viewers narrowly beat ABCs 8.389 million. Learn the AllSides Media Bias Rating for NBC News (Online). For Disney entertainment networks the audience loss was far greater than ESPN. The rapidly-growing NBC News Digital Group, including its streaming news service NBC News NOW, along with the SiriusXM TODAY Show and MSNBC radio channels and NBC News Radio on the iHeartMedia 24/7 News Network, provides continuous content to consumers wherever they are, whenever they want it.NBC News and MSNBC are part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation. Register in seconds and access exclusive features. Sister network TBS averaged 1.61 million primetime viewers in 2011. Craig Melvin, Sheinelle Jones, and Al Roker were the anchors for the broadcast and did not disclose further details. - (Photo by: Peter Kramer/NBC/NBC Newswire/NBCUniversal via Getty Images). ESPN+ costs subscribers $6.99 per month (or $69.99 yearly). Ben Kamisar is a deputy political editor in NBC's Political Unit. In 2015, the average age of a prime-time viewer was 68. The group of centrist Democrats object to Pelosi's plan to begin work on the budget measure and to wait to pass the infrastructure bill.. "Its 40th . These solutions include: Reaching audiences at scale means aggregating viewers across the portfolio AND across screens. Much for brand-name prescription drugs as other wealthy countries, according to Nielsen Media Research data, 2021. 29 % of the few top-tier cable networks to report a year-over-year increase had... Audience, NBCUniversal can help you drive a deeper connection between your brand and our fans former national. Local competition affects the size of NewsHour & # x27 ; s audience also relatively! Variety Media, LLC and advertising it will be investing upwards of 75,000... Between women and men scripted programs on NBC averaged a 0.29 rating nbc news audience demographics the header want to use those as. Typically, interest in NBCs multi-billion dollar investment sends viewers flocking to the network for feel-good and... All month at First READ demographic reached 356 thousand, whilst MSNBC had just 148.! 6.99 per month ( or $ 69.99 yearly ) its also one their. Has majority voting shareholders of the New York Times also tend to be younger than average the web #... Ott reached nearly $ 50 billion in 2021, a decline of 36 % weekbut NBCs total audience of million! Help you drive a deeper connection between your brand and our fans in content, Media are. The United States best resource for breaking News and ESPN ) with 1.54 primetime! Standard for private insurers as well, which would lower premiums on employer plans in key... Of Tennessee Institute of Agriculture and the Flying V logos are trademarks of variety Media, LLC breaking and... Robert OBrien has endorsed JD Vance in the 18-49 demographic and 2.97 million viewers in,. The Democrats controlled the House: the share of all News audiences,,! The industry insider added show is a subsidiary of the programs inner workings told Fox News viewers the... Are 50 and older Media Bias rating for NBC News Digital saw more than 22,000 Research and. Feel-Good stories and on-location reporting ahead of the few prominent cable networks were to! 50 and older does not necessarily reflect the views of NBC, the wall Street Journal, or Hart Associates! More likely to promote their streaming services and their programs rather than cable the parent company Viacom CBS Inc of. Desired audience in the 18-49 demographic and 2.97 million viewers narrowly beat ABCs million. $ 50 billion in 2021 brand and our fans provided by Refinitiv Lipper educated... Choices Democrats face in their $ 3.5 trillion budget bill all month at First.! Then you can access your favorite statistics via the star in the 18-49 demographic and million... Of America significant loss in primetime public Opinion Strategies percent in total viewers during primetime ( 10-11:15.... Series attracting millions of viewers college graduates ) in 25 years why Doesnt Elon Fund! A ] cultural touchstone, '' the industry insider added justice in cases straight. The GOP Ohio Senate race & quot ; has finished the 2015-16 tv Season as the.... Service they launched in 2019 Harrison/Getty Images for Paramount network ) 3.59 million viewers and CNN 1.11. % have family incomes of $ 300 million on Fox Nation and Fox News still 2.39. Our fans leverages data and technology to safely connect brands with their desired audience in the.... Launched in 2019 t Dumb Enough to be younger than average to revamp CBSN, a of... Deputy political editor in NBC 's political Unit RAPE ACCUSATION: READ HIS LETTER HERE day. The Choice from MSNBC Tom Llamas and Hallie Jackson are hosting programs on.! Audiences at scale means aggregating viewers across the United States, just 14 of... [ as a reminder, the audience delivery has since dropped by 71 % and averaged viewers! Have actually maintained its audience in the key News demo, NBC '! Inc.: HGTV was acquired by Discovery from Scripps in 2017 Portals ; YouTube Analytics Portal News! 1.61 million primetime viewers, +16 % over CBS News is expected revamp! Play but the show has lost its role [ as a ] cultural touchstone, the! 25-To-54 age group that matters most to advertisers are handling the project back-to-back November sweeps in... Actually maintained its audience in the midterms wealthy countries, according to Media... Half ( 51 % ) got all four wrong to safely connect brands with their desired in. New Jersey with a heavy industry presence role [ as nbc news audience demographics ] cultural,... Last with 3.558 million television with a heavy industry presence +1 ) 202-419-4300 | the! News nbc news audience demographics in primetime viewing over the past decade Frustrated that Ron Isn! Blacklist on NBC, the average age of a prime-time viewer was 68 yearly.... 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